DIGITAL MARKETING KICKOFF 2020

MAKING CUSTOMERS THE CORE OF YOUR GROWTH

Recording available as on-demand
100% Free ● Renowned Experts
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Digital Marketing Kickoff
  • LinkedIn
  • Meltwater
  • Trello
  • FB
  • SurveyMonkey-small-w-2
  • Slack_RGB

THE STORY BEHIND DMK
Girl in a jacket

Why are women less visible than men in the digital economy? Ben Harmanus & Julia Lenhard first asked themselves this question in 2016, when women were as rare on the stages of digital conferences as virtual conference formats.

Therefore, Julia and Ben designed an online conference about marketing technologies, tactics and trends - with a 100% female speaker line-up. The high number of participants and the consistently positive response in the social networks has underlined the purpose of the #DMKwomen. 

We are looking forward to your support for 2020,
Julia Lenhard and Ben Harmanus, Founders of DMK

Best-in-class marketing strategies from experienced marketing leaders.


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SPEAKERS

          WHY PARTICIPATE

          Woman Dark-1

           

          Hear proven insights and practical tips from marketing leaders

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          Get live answers to your questions
           
          Get started

          AGENDA

          1:00 - 1:15 PM

          OPENING

          Julia Lenhard, the co-founder of DMK, will open the day. 

          Julia-Lehwald-DMK

          JULIA LENHARD

          Marketing Director | konversionsKRAFT


          HOW D&I BEST PRACTICES CAN ADVANCE WOMEN IN MARKETING


          How should we look into Diversity & Inclusion theme, and how can those best practices advance women in marketing matters? 2020 calls for more intersectional understanding about diversity -- including diversity of women. What are some of the most topical best practices? Katja Toropainen will share some topical insights.           

           
          Katja  

          KATJA TOROPAINEN

          Founder  |  Inklusiiv - A community advancing diversity and inclusion in working life. 

           

          1:15 - 1:40 PM

          HOW CUSTOMER-CENTRIC STRATEGIES HELP YOU GROW AND SURVIVE IN ANY SITUATION

          Sometimes we can learn a lot from other company’s challenges and failures. In today’s world, we often only celebrate success stories, but it’s a steep journey to get to the top. Let us take a look at the past two years in HubSpot history and see what we learned when we set ourselves a mission to help companies grow better and put the customer first.
           
          Inken-Kuhlmann-Rhinow-DMK  

          INKEN KUHLMANN-RHINOW

          Marketing Director, EMEA  |  HubSpot 

           

          1:40 - 2:05 PM

          BRAND BUILDING IN THE MOBILE AGE

          Mobile has become our new gateway to discovery. In a feed, everything competes equally for our attention, and we gravitate to what stands out as interesting and we expect to be able to take action with that interest. Christine will discuss how can you build brand awareness in the mobile age and during COVID times.

          Christina_Keller  

          CHRISTINA KELLER

          Director of Creative Shop |  Facebook 

           

          2:05 - 2:30 PM

          CONSUMER RESEARCH IN THE AGE OF SOCIAL MEDIA AND INFLUENCERS

          Customer behaviour, perceptions and habits are currently undergoing major changes - a key moment in which companies and brands must follow this development.

          What processes are customers currently going through? Which topics are of interest to them, which channels do they use for information and which Influencers are important for the industry? In this presentation, we want to show you how you can use Social Listening and Influencers to understand your customers and reach them through relevant communication.

          Angela-Wiesenmueller-DMK

          ANGELA WIESENMÜLLER

          Director of Marketing | Meltwater

          2:30 - 2:40 PM - BREAK

          2:40-3:05 PM

          ALL WEATHER MARKETING

          This spring, we’ve seen a considerable change in the way we are all able to do business, to share ideas, and even the nature of our work is shifting. To meet these ‘unusual’ times, The B2B Institute sought advice from marketing leaders to encourage informed conversations pitched at a reasonable and responsible level with a particular interest in levels of investment and what creative to run. We aim to deliver calm, reflective, experienced, hopefully inspiring and informed points of view. 

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          JENNIFER SHAW-SWEET

          EMEA Lead | B2B Institute at LinkedIn

           

           

          3:05 - 3:30 PM

          FROM PROSPECT TO PROMOTER: HOW CUSTOMER INSIGHTS CAN FUEL YOUR BUYER JOURNEY

          The world is getting increasingly noisier, and it’s harder than ever for marketers to stand out. Moreover, customers demand hyper-personalized experiences, even before they genuinely engage with your brand. Knowing what customers want, and understanding how they think and feel, is key to delivering valuable customer experiences. Learn how to leverage feedback to guide prospects on the journey from discovering your brand, all the way to becoming life-long loyal advocates.

          Survey Monkey-2

          SARAH DIN

          Director of Product Marketing | Survey Monkey

          3:30 - 4:00 PM

          PANEL: WHAT DOES ‘NEW NORMAL’ LOOK LIKE FOR B2B MARKETERS?

          COVID-19 has turned our world upside down and has caused all marketers, large and small, to take a step back to re-evaluate their strategies and quickly pivot their plans to adapt to consumers’ new normal of social distancing.

          But, what does “the new normal” really mean to B2B marketers in a post-COVID-19 world? While some aspects of their strategies will change, B2B marketers will need to continue being customer-centric and adapt to new ways of selling to provide a seamless customer experience. Is this question different for every marketer? Is there a one-size-fits-all approach? The learning curve for B2B marketing leaders has never been sharper than it is right now. Join this panel discussion with marketing leaders in the B2B space and learn how to market in the new normal.


          Susi Stella-5 Éadaoin_Murphy-1

           

          SUSANNE RONNQVIST AHMADI

          VP of International Marketing | HubSpot

          STELLA GARBER

          Head of Marketing | Trello

           

          ÉADAOIN MURPHY

          Senior Manager | Slack 
          Erin Unlimited-1  

          ERIN KURLAND

          Founder | Marketers2Marketers

          SARAH SHILLING

          Chief Marketing Officer | Unlimited Group 

           

           

          SECURE LIVE ACCESS

          #DMKWOMEN

          DIGITAL MARKETING KICKOFF 2020: THREE CONFERENCES, THREE LANGUAGES

          This year the DMK will take place in German, English and French, each with individual speakers and presentations. Are you proficient in all languages, or do you have colleagues in other regions who could benefit from this content? Then take a look at the agendas for the other events now!

          DMK IN GERMAN

          Would you prefer to learn from our German marketing experts? Join the German Digital Marketing Kickoff below!

          Check it out

          DMK IN FRENCH

          Would you prefer to learn from our French marketing experts? Join the French Digital Marketing Kickoff below!

          Check it out